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builders of social
value and transparency
We've helped hundreds of advertisers—across all industries—build valuable communities on Facebook and Twitter. Here are a few of our friends.
clients
services
Building a valuable community is the central first step. Only SocialCode will then help you define its value and extract that value. Our capabilities are rooted in the advanced research of SocialCode Labs, empowering brands with the advertising and intelligence needed to build and engage communities. SocialCode offers an unmatched suite of services that work in concert to create valuable communities primed for downstream engagement.
Ad Management,
message
communityAd Management, Measurement & Optimization
Whether you're looking to grow a community, reach and engage an audience, or activate users on downstream offers, our advertising services are tailored to meet your brand's marketing objectives. We offer end-to-end ad campaign management, including creative development, advanced optimization through SocialSegements™ and engager targeting, and in-depth analytics. This fully managed solution leverages all available ad types and placements on Facebook, Twitter and LinkedIn.
Message Optics
Community managers across all verticals face the same challenge: What should I post when to generate the highest reach and positive engagement from my Facebook community? Message Optics takes the guesswork out of your posting strategy. Know what to post when to drive reach, engagement and earned media.
Community Optics
Really knowing who you are interacting with can shape what you say and inform many other marketing decisions—both online and off. Community Optics tells you what your fans do, what they consume, and how they live. This quantitative market research provides a detailed psychographic profile of your brand's Facebook community, uncovering fans' affinity for other brands, competitors, interests, media properties and more. It also highlights the opportunity for your brand to capture more fans from each.
case studies
Acquired high-quality fans most likely to engage after 'liking' the brand
Anyone can build a community. The key is building a community that then goes on to provide value to the brand by engaging. This consumer technology company partnered with SocialCode to build a fan base that was likely to engage beyond the "like." To do this we studied the downstream behavior of different user groups. By targeting the right creative to the right user segments we were able to grow a valuable community.
Grew large fan base efficiently through SocialSegments™ targeting
Building a large community efficiently requires advanced targeting and optimization tools. This CPG company partnered with SocialCode to grow a large community base quickly. To meet their aggressive fan goal without sacrificing quality, we optimized the campaign using our proprietary SocialSegments™ targeting. SocialSegments mathematically cluster Facebook users into lifestyle segments, revealing shared interests that are not obvious and, therefore, wouldn’t otherwise be targetable.
Maximized response rates regionally for global new product launch
Using social media for a global product launch requires a systematic approach. For this leading beauty brand, we targeted native-language ads to users in 11 countries maintaining a consistent brand message. Rigorously testing creative, demographics, interests and ad units, we optimized each variable regionally. In addition to delivering highly qualified fans, we provided considerable learning about regional attitudes and behaviors to the client.
Cultivated a targeted fan base for higher conversion on downstream offers
Building a community is just the beginning. The ultimate goal is to convert community members into customers and brand evangelists. A leading financial institution partnered with SocialCode to build a highly qualified Facebook community of small business owners. We saw top performing user groups convert on targeted downstream special offers at a rate at least four times that of non-fans.
Optimized message strategy to increase positive engagement
Knowing what to message to your community and when can significantly increase engagement. A national sports league was interested in understanding just that. SocialCode studied the organization's current posting strategy, revealing that video content generated the most desired downstream actions (comments and shares). Coupled with other insights, we delivered a recommended posting strategy.
news
about
Founded in 2010, SocialCode is the leading social marketing solutions provider dedicated to driving cross-platform ROI. Our capabilities are rooted in the advanced research of SocialCode Labs, empowering advertisers with unmatched campaign performance and community intelligence. Fueled by proprietary technology, SocialCode builds targeted communities, engages those audiences and converts them to customers and evangelists for leading global brands and is a subsidiary of The Washington Post Company.
Laura O'Shaughnessy - Chief Executive Officer
Laura founded SocialCode to provide brands with the tools needed to build valuable communities. She works with clients on innovative ways to achieve their marketing goals using social media. Previous to SocialCode, she ran Business Development and Product Strategy for the Slate Group, focusing on advertising product development and strategic partnerships.
Prior to joining The Washington Post Company, Laura worked for several DC-based consumer technology companies where her purview spanned from the business planning and partner development to the management and execution of large search engine and acquisition marketing campaigns. Laura holds an M.B.A. from the MIT Sloan School of Management and a B.A. in Economics from the University of Chicago.
Addie Conner - Chief Innovation Officer
Addie is the Chief Innovation Officer for SocialCode, a subsidiary of the Washington Post. At SocialCode, Addie works to understand the social media needs of leading brands, then addresses those needs through new technology and analytics.
Prior to SocialCode, she was the VP of Advertising for Avenue100, a Boston-based performance marketing company acquired by the Washington Post in 2007. Addie holds a B.A in Economics from the University of Vermont and, when not working, is an avid skier.
John Alderman - Chief Operating Officer
John leads the company’s day-to-day business operations, driving responsiveness and operational efficiency. Prior to joining SocialCode, John was the General Manager of The Slate Group and Publisher of Slate, the award-winning online magazine. Previously at the Washington Post Company, Alderman served as Vice President of Business Development for its digital properties Washingtonpost.com, Newsweek.com, and Slate.com.
Earlier in his career Alderman was also with The Away Network, a Cendant Company, and Outside magazine. Alderman is a Director of the Internet Advertising Bureau and Grist, a Seattle-based non-profit website that focuses on environmental news and commentary. He received his MBA at Columbia Business School and undergraduate degree from Harvard College. He lives in Washington, DC, with his wife, daughter and cattle dog, Lola.
Alan Lippman - Chief Scientist
Alan leads SocialCode's research efforts focusing on optimization and insights in the social advertising space. He has 20 years of experience in both consumer-facing product development and Internet infrastructure. Alan helped invent streaming audio and video products for Real Networks as their Chief Engineer, developing and optimizing some of the earliest codecs for Internet audio and video.
Additional roles include: CEO at Trusted Media Networks (an early software-based CDN company), Chief Video Architect for Redback Networks (defining and promoting next generation video-centric routing infrastructure) and VP Ads Development at Digg (leading research, development and BD for in-stream ad severs and related products). Alan holds a Ph.D. in Applied Mathematics from Brown University, a B.S. in Mathematics from the University of Washington, and held post-doctoral positions in Statistics (Brown, UC Berkeley, University of Washington) and Oceanography (University of Washington).
Cary Lawrence - VP, Business Development
Cary joined SocialCode to guide business and partnership development and work with clients to maximize their social strategy. She previously worked in the Ad Innovations group at Washington Post Digital, where she developed breakthrough solutions for partners, including custom content, brand integration, audience extension and unique executions.
Prior to Washington Post Digital, she served as a Program Associate at the Aspen Institute in the Communications and Society Program. Cary also has roots in the agency world. She worked at Mullen, a full-service advertising agency specializing in the financial services and telecommunications industries. Cary holds a M.A. in Communications, Culture, and Technology from Georgetown University and a B.S. in Business from Wake Forest University.
Doug Gesiorski - VP, Operations
Doug joined SocialCode to help streamline their operational efforts and ramp up the team to meet SocialCode's growing business needs. He previously worked at The Washington Post as the Senior Director of Digital Advertising Operations and has an extensive background in digital media.
Prior to that, Doug served as a Sales Account Manager for National Cable Communications in Washington DC and a Media Buyer with Circuit City Stores, Inc. in Richmond, VA. Doug holds a B.A. in Psychology and Communications from Wake Forest University. In his spare time he enjoys playing guitar and training at his local dojo.
Jason McKerr - VP, Engineering
Jason leads SocialCode's Engineering and User Experience practices. Jason has extensive experience as a software developer and engineering manager having held executive positions at Puppet Labs, JanRain Software, and InsightsNow.
He was also the co-founder and operations manager of the Open Source Lab. Jason holds bachelor's degrees in Economics and Finance from Boston College, and an M.B.A from Oregon State University.
Bill Masterson - CRO
Bill joined SocialCode to continue the growth of SocialCode’s social ad buying & intelligence technology platform. He brings over 15 years of experience in sales management, team building and partner development. In his previous role as a Sales Director at Facebook, he led a top-performing sales team working with Fortune 100 brands to create custom social experiences. Earlier in his career, Bill built and ran the sales organization at Clickable as VP of Sales and oversaw the direct sales efforts for Google's Commerce and Analytics team. His deep experience with marketing technology helps SocialCode do even more to help brands use social media to move the marketing needle.