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Many people talk about Facebook and Twitter advertising, though few understand all the steps, stakeholders and technologies that combine to make campaigns successful for global consumer brands. So we decided to explain in an infograph — and in plain English — the entire lifecycle of a large social advertising campaign, typical of our Fortune 100 clients at SocialCode. Since it’s summertime, we based our campaign on a make-believe ice-cream brand, Summertime Sweets.