[INFOGRAPHIC] Inside A Large Social Advertising Campaign

Max Kalehoff
Chief Marketing Officer
Summertime Sweets Ice Cream

Many people talk about Facebook and Twitter advertising, though few understand all the steps, stakeholders and technologies that combine to make campaigns successful for global consumer brands. So we decided to explain in an infograph — and in plain English — the entire lifecycle of a large social advertising campaign, typical of our Fortune 100 clients at SocialCode. Since it’s summertime, we based our campaign on a make-believe ice-cream brand, Summertime Sweets.

Social Advertising Campaign Infographic

Recommended Posts

[Infographic] How Advertisers Use Facebook Ads During The Biggest Sporting Events

Read More

SocialCode Vertical Spotlight: How Cable, Television and Internet Providers Can Gain Subsc...

Read More

Social Advertising Vertical Spotlight – Consumer Packaged Goods

Read More