MessageOptics helps me paint an accurate and transparent picture of how earned, paid and earned-from-paid media come together to achieve business impact.
Senior Brand Manager for a Fortune 100 Brand
The only functionality on the market that includes organic insights and ads data side by side in real time.
Better understanding of what’s driving social advertising ROI.
Reporting to simply communicate results with internal stakeholders.
MessageOptics helps me gain the most efficiency with paid social media while maximizing the volume and impact of earned media.
Paid Media Director at a Global Agency Holding Company
A simple post scoring system that surfaces instantly the best performing organic content to promote with paid media.
A value-add calculation to surface a holistic view of how paid spend impacts performance.
Transparency into how earned-from-paid impressions discounted CPM prices.
MessageOptics helps me produce better content. It tells me what content is working, when it is working best and how to improve performance across Facebook, Twitter and Instagram."
Content Manager for a Fortune 100 Brand
Content rankings and analyses leading to better organic performance for all posts.
Sentiment scoring that ranks user comments based on actual word choices.
Tags to measure post performance on a categorical level.
Aggregated post insights are factored into the content recommendations feature, which displays characteristics leading posts to perform well organically.
A scoring system quickly ranks organic post performance against internal Page benchmarks, showing where paid media would spend most efficiently.
The lift report feature provides the only functionality that juxtaposes organic insights and paid ads data in real time to give social ad teams a complete picture of what contributed to ROI.
MessageOptics live monitors pages on Facebook, Twitter and Instagram to help social ad teams understand how content and media strategy should be treated differently from one platform to the next.
A virality curve determines which posts will drive the highest and most efficient impressions when boosted with paid media.
Third-party language processing identifies positive and negative comment signals and factors them into post and comment scores.
We are making the world’s most valuable brands smarter using social data. MessageOptics analytics create accurate content rankings and analyses while informing paid media allocation, unifying marketing activity in ways never before possible.
Product Manager, MessageOptics