Bridging the Gap Between Data and Creative

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A Guide to Content Production in a Multi-Channel World

In 2016, creative production constituted 24% of marketing budgets. This year, content creation costs are slated to make up more than 34%, and marketers are not optimistic about these costs decreasing any time soon. As your target audience’s attention is fragmented and distributed among numerous digital channels including Facebook, Instagram, Pinterest, Snapchat, Twitter and YouTube, creative becomes more important and more challenging.

But the cost of producing creatives to reach people on each of these platforms shouldn’t increase every year—it should be more scientific, more deliberate and extremely data-driven. In this creative guide, you’ll learn how to effectively use data to cut down your content production costs and efficiently utilize your non-working media dollars to drive better outcomes.