Facebook Advertising During Holiday 2015

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4 Mandates For Facebook Advertising During The Holidays

This holiday season, consumer brand marketers should prepare to ramp their spend at least 100 percent above normal benchmarks, reserve a test-budget for mobile commerce and test new direct-response ad units.

KEY QUESTIONS ANSWERED

  1. Why market to known audiences this holiday season?

  2. How can marketers avoid cost spikes during the most competitive advertising time of the year?