Maximizing The Digital Video Advertising Opportunity

7 Principles For Success With Digital Video

Digital video gives marketers an opportunity to tell great stories with precision and fewer wasted impressions, but with that comes new challenges. This Intelligence Brief provides best practices to unlock the success of your digital video ads at scale.


  1. How can digital video drive revenue?

  2. What are the advantages of building video content specifically for digital?

  3. How does personalized video content improve viewer response and campaign performance?

  4. How can digital video campaign data be used to improve the effectiveness of TV ads?