LEADING THE WAY.

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The CMO Solution Guide: Getting the Most out of Paid Social, What Really Works

Our survey of 63 chief marketing officers reveals how consumer brands are incorporating paid social into their marketing and allocating those budgets.

December 16, 2016
  • E Books
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How SocialCode Helped Horizons Raise $1 Million

A look inside the full-funnel campaign that introduced 5 million people to the brand, and powered a massive donation push with personalized, direct-response creative.

November 24, 2016
  • Video
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Digital Advertising Insights: A Treasure Chest For CMOs To Open

Our survey of 80 chief marketing officers reveals how consumer brands plan to use digital advertising to better understand their consumers and improve the effectiveness of their campaigns.

December 03, 2015
  • E Books
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Digital Advertising Insights: A Treasure Chest For CMOs To Open [Infographic]

SocialCode and The CMO Club surveyed 80 Chief Marketing Officers to find out how they're capitalizing on digital advertising and the data it yields.

December 03, 2015
  • Infographics
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Maximizing The Digital Video Advertising Opportunity

Learn best practices to be successful with your digital video advertising strategy.

June 23, 2015
  • E Books
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A Model For Understanding Advertising Waste And Guiding Your Investments

Our effective CPM model shows why eliminating advertising waste is the fastest path to increasing advertising ROI.

June 23, 2015
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Facebook Advertising During Holiday 2015

Learn how to navigate the most competitive advertising time of the year with these four mandates.

June 09, 2015
  • E Books
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Comparing Campaigns Launched On Television Vs. ID-Based Ad Platforms

TV and ID-based advertising are both effective at telling immersive brand stories. How can marketers take advantage of both?

June 01, 2015
  • Infographics
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Why Brand Marketers Are Moving TV Dollars To Digital

Here's how brand marketers are capitalizing on ID-based digital advertising platforms to more effectively reach consumers.

May 12, 2015
  • E Books
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Digital First: A Shift To Data-Driven Advertising

Discover how F500 consumer brands are deploying data-driven marketing strategies based on real-time insights.

March 27, 2015
  • Webinar
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How Advertisers Use Facebook Ads During The Biggest Sporting Events

How are brand marketers using Facebook to reach audiences during the world's biggest sporting events?

January 30, 2015
  • Infographics
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Inside A Large Social Advertising Campaign

What does it take to make a large social advertising campaign successful on Facebook and Twitter? We explain it all.

December 12, 2014
  • Infographics
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