September 20, 2017

SEE HOW BOWFLEX PUMPED UP ROAS

RESULTS

 

118%

increase of their media
investment (YOY)

113X

return on ad spend for flagship product using DPA

82%

higher ROAS on Instagram compared to Facebook when activating Mixed Placement

 

“All of our team efforts with SocialCode have opened so many doors over the last year. Through strategic testing of DPA and video, we were able to grow revenue substantially and really understand how to develop the path to high conversions. Today, our social media investment and ROAS has grown 10 times thanks to our SocialCode partnership."

LORI LASKY, SENIOR MEDIA MANAGER

OBJECTIVE

Bowflex historically has a very strong presence in TV, but was struggling to scale their digital investments on Facebook. They wanted to learn if it was possible to increase their online sales and keep a healthy return on ad spend (ROAS) at a higher level of investment.

APPROACH

SocialCode discovered that Bowflex could scale their success on Facebook substantially by replacing their bottom funnel strategy with a full funnel approach, setting the groundwork for long-term growth. SocialCode worked closely with the customer to understand and align on benchmarks for KPIs throughout the conversion funnel in order to successfully grow digital investment while keeping a healthy ROAS.

SocialCode created a strategy that included building and optimizing DPA catalogues (hitting over 100X ROAS on some of the products) as well as testing and optimizing video branding campaigns to ensure that the full funnel strategy could scale. These strategies set the brand up for a successful and seamless transition into executing seasonal and holiday campaigns.

PRODUCTS USED

 Facebook Pixel

Facebook Pixel

 CRM Analysis

CRM Analysis

 Creative Testing (various ad copies)

Creative Testing (various ad copies)

 Partner Categories Audiences

Partner Categories Audiences

 Link Ads, Videos Ads and Carousels Ads

Link Ads, Videos Ads and Carousels Ads

 Placement Optimization between Facebook and Instagram

Placement Optimization between Facebook and Instagram

 A/B testing (various images and headlines)

A/B testing (various images and headlines)

 Working to launch Canvas and Collections

Working to launch Canvas and Collections

 SocialCode’s predictive capabilities

SocialCode’s predictive capabilities