June 06, 2018

ACTIVATING THE DESIGN TOSCANO FACEBOOK STRATEGY

RESULTS

 

22x

Higher RoAS for best-performing SmartContent versus best performing BAU creative

73%

Higher RoAS for aggregate SmartContent creative versus BAU creative*

 

OBJECTIVE

Drive evergreen sales with loyalists and uncover new first-time buyers

APPROACH

Supported brand with pixel implementation, first-party data to identify high-value audiences, uncover seeds for LAL, bring unique creative solutions to market. 
 

*SocialCode CodeCreative can utilize transcreation to develop social-first content designed to perform in market
**SocialCode AIP can facilitate third-party segment uploads and we are actively vetting other partners to best prepare clients for Partner Category deprecationsakara

RECOMMENDATIONS

 
 Allow facebook to auto-optimize between social-first and BAU assets to identify top performers

Allow facebook to auto-optimize between social-first and BAU assets to identify top performers

 Activate a stackable  learning agenda   (i.e. after identifying top-performing audiences in early campaigns, determine validity of creative personalization in future campaigns)**

Activate a stackable
learning agenda

(i.e. after identifying top-performing audiences in early campaigns, determine validity of creative personalization in future campaigns)**

 Incorporate motion into DR creative testing

Incorporate motion into DR creative testing