November 28, 2017

FORTUNE500 FINSERVE COMPANY SEES BIG RETURNS WITH CODECREATIVE

RESULTS

 

43%

Increase in ROAS with optimized vs. non-optimized content

 

+50%

Cost savings in non-working
media investment

4

Concrete creative learnings to iterate and improve upon for subsequent campaigns

 

OBJECTIVE

A Fortune 500 financial services company wanted to acquire new customers and increase usage of its payment product.

APPROACH

Using historical data, we developed four content optimizations and implemented a controlled A/B test framework, resulting in four statistically significant insights to inform content creation in the future. All four creative optimizations improved performance, ultimately leading to a net 43% increase in ROAS for the campaign as a whole.

CREATIVE INSIGHTS

 Co-branded partner imagery leads to more efficient usage than callouts of only one brand

Co-branded partner imagery leads to more efficient usage than callouts of only one brand

 Adding motion to static content increases both usage and acquisition

Adding motion to static content increases both usage and acquisition

 The richness of Slideshow assets yield better performance than Carousels

The richness of Slideshow assets yield better performance than Carousels