September 20, 2017

BRINGING SIX FIGURE E-COMM REVENUE TO HICKIES

RESULTS

 

250%

Average sustained return
on investment

490%

Lift in online sales

500%

Additional budget unlocked
in 6 months

 

“Thanks to SocialCode, we managed to identify the core DNA of our customers, successfully scale our advertising spend and maintain high ROI at the same speed. A core component of our growth strategy changed after discovering how much faster and better we can control the future of our company.”

- GASTON FRYDLEWSKI, HICKIES CEO

OBJECTIVE

HICKIES wanted to expand their reach and sales online to complement offline efforts, as well as explore a channel with higher margins and more control over speed of growth.

APPROACH

SocialCode launched the brand’s first multi-channel digital advertising campaign in the US to drive growth. This included a two-fold strategy based on prospecting and remarketing campaigns to focus on consumers’ purchase decision cycle. Prior to spending any of the advertising budget, SocialCode used the client’s existing CRM data to pinpoint which customer segments to target for maximum ROI, and to properly balance the prospecting and remarketing campaigns. 

RESULTS

This resulted in the client seeing unprecedented lift in their overall sales though growth on their online channel. The continuous success led them to scale their advertising budgets until they achieved a six figure revenue on a monthly basis within the first six months. The client’s e-commerce revenue now exceeds that of wholesale, and they have expanded their advertising into the UK and Australian markets.

PRODUCTS USED

 Facebook Pixel

Facebook Pixel

 SocialCode’s Predictive Capabilities

SocialCode’s Predictive Capabilities

 Website Custom Audience (WCA)

Website Custom Audience (WCA)

 Facebook Lookalike Audiences

Facebook Lookalike Audiences

 Facebook and Instagram Carousel Ads

Facebook and Instagram Carousel Ads

 CRM

CRM

 Facebook and Instagram Video Link Ads

Facebook and Instagram Video Link Ads

 Facebook and Instagram Link Ads

Facebook and Instagram Link Ads

 Creative Testing (various ad copies)

Creative Testing (various ad copies)

 A/B testing (various images and headlines)

A/B testing (various images and headlines)

 Video ads, photo ads

Video ads, photo ads

 Interest based targeting

Interest based targeting