September 20, 2017

DRESSING MICHAEL KORS FOR SUCCESS

RESULTS

 

2.6x

year-over-year increase in
return on ad spend

111%

increase in attributed
ad spend

14.3M

people reached

 

“We know our fans love to see what their favorite fashion influencers are wearing front-row at our New York Fashion Week runaway show. We are excited to partner with Facebook to create a unique and inspiring shopping experience that allows them to seamlessly shop their favorite looks from their style icons, on the mobile platform they love most.” 

-MICHAEL KORS MARKETING

OBJECTIVE

The luxury American fashion retailer wanted to drive online sales for its fall 2017 collection during New York Fashion Week.

APPROACH

Michael Kors partnered with influential fashion bloggers and SocialCode to inspire fans and enable them to shop for what they saw front row during its runway show, directly from Facebook. During the show, four notable influencers posted front-row and behind-the-scenes footage on Instagram. To capitalize on the excitement after Fashion Week, SocialCode promoted a combination of collection, carousel and link ads on Facebook, taking people directly to the Michael Kors website, where they could seamlessly shop the looks that the influencers sported at the show.

PRODUCTS USED

 Influencer marketing

Influencer marketing

 Organic Instagram shopping post

Organic Instagram shopping post

 Carousel Ads

Carousel Ads

 Custom Audiences

Custom Audiences

 Collection Ads

Collection Ads

 Link Ads

Link Ads

 Conversion Tracking

Conversion Tracking

 Lookalike Audiences

Lookalike Audiences