September 20, 2017

31% INCREASE IN OFFLINE SALES IS THE NEW BLACK FOR MICHAEL KORS

RESULTS

 

33%

Increase in attributed return
on ad spend

31%

increase in attributed
transactions

25%

increase in attributed revenue

 

OBJECTIVE

The luxury fashion retailer wanted to measure the impact of its Facebook ads on
in-store sales.

APPROACH

Michael Kors tapped SocialCode to launch a Facebook ads campaign driving people to its brick-and-mortar locations. We deployed the brand’s proprietary CRM data, website visitor data and lookalike targeting to reach a qualified audience. Facebook’s store visits objective was used to motivate in-store visits. By using offline conversions reporting, the luxury retailer was able to determine how many people interacted with its Facebook ads before making a purchase at a physical Michael Kors store.

PRODUCTS USED

 Offline conversion reporting

Offline conversion reporting

 Link ads

Link ads

 Carousel ads

Carousel ads

 Conversion Tracking

Conversion Tracking

 First-party data

First-party data

 Lookalikes

Lookalikes

 Custom Audiences

Custom Audiences

 Store visits objective

Store visits objective