August 04, 2018

AIP COOKS UP A BETTER COST PER PURCHASE FOR ONLINE FOOD SUBSCRIPTION SERVICE

RESULTS

 

3.72x

Return on AIP investment

55%

Of prospecting subscriptions

35%

More efficient cost per subscription

 

OBJECTIVE

Drive a more efficient cost per acquisition for new-to-file subscription prospects.

APPROACH

Use SocialCode’s Audience Intelligence Platform to enhance our CRM audience segments using 3rd party data signals to build better prospecting audiences. 

RESULTS

SocialCode AIP prospecting audiences drove a 3.72x return on investment by providing scale and efficiency for new to file prospecting campaigns. 

By testing against 10+ AIP audiences, SocialCode AIP was able to generate 55% of monthly prospecting subscriptions at a 35% more efficient cost per subscription v. BAU audiences.