March 20, 2018

HELPING PIE INSURANCE LAUNCH THEIR BUSINESS

RESULTS

 

21%

Decrease in CPA when video incorporated into creative mix

124%

Scale in spend two weeks post campaign launch

92%

Decrease in CPA after introducing retargeting and third-party prospecting audiences

 

"SocialCode's expertise was critical to our pre-launch learnings and their optimizations set us up for a successful rollout."

- JOHN SWIGART, CO-FOUNDER AND CEO, PIE INSURANCE

OBJECTIVE

Build qualified lead database to nurture after the brand rollout

APPROACH

Drive prospects to cost calculator on the brand’s website to qualify leads, test how far into calculator flow we could optimize for efficiency, facilitated third-party segment uploads*, personalized creative to geo and industry
 

RESULTS

This resulted in the client seeing unprecedented lift in their overall sales though growth on their online channel. The continuous success led them to scale their advertising budgets until they achieved a six figure revenue on a monthly basis within the first six months. 
The client’s e-commerce revenue now exceeds that of wholesale, and they have expanded their advertising into the UK and Australian markets.
 

*SocialCode AIP can facilitate third-party segment uploads and we are actively vetting other partners to best prepare clients for
Partner Category deprecation
**SocialCode CodeCreative can utilize transcreation to develop social-first content designed to perform in market

PRODUCTS USED

 Facebook Pixel

Facebook Pixel

 SocialCode’s Predictive Capabilities

SocialCode’s Predictive Capabilities

 Website Custom Audience (WCA)

Website Custom Audience (WCA)

 Facebook Lookalike Audiences

Facebook Lookalike Audiences

 Facebook and Instagram Carousel Ads

Facebook and Instagram Carousel Ads

 CRM

CRM

 Facebook and Instagram Video Link Ads

Facebook and Instagram Video Link Ads

 Facebook and Instagram Link Ads

Facebook and Instagram Link Ads

 Creative Testing (various ad copies)

Creative Testing (various ad copies)

 A/B testing (various images and headlines)

A/B testing (various images and headlines)

 Video ads, photo ads

Video ads, photo ads

 Interest based targeting

Interest based targeting